Ecosystem Informatics Inc.

Ecosystem Informatics Inc (ESI) is a next-generation Air Quality monitoring and management solution. Its technology is filling the critical need for environmental and meteorological insights. ESI offers accurate mobile and fixed smart sensors powered by patent-pending AI calibration algorithms. We are creating a paradigm shift in ambient monitoring. Our product gives cites, industries & advocacy groups a tool to manage environmental impact and operational efficiencies, helping them achieve sustainability.

Team

Shirook Ali, CEO and Founder – PhD P.Eng. History of success with technological innovation, 33 patents and 150 articles

Graham Clarke, Director, Finance – Diploma, Accounting. Experience of 10 years. Managing grants and budgeting

Rama Aditya Goparaju, COO – MBA with experience in technology and startups

Leslie Mills, VP Engineering – MSc Candidate ESI’s internal hardware expert

Mohamed Bakr, VP AI & Data Analytics – PhD and award-winning researcher

Houssam Kanj, Business Analyst Lead – PhD P.Eng. History of success with technological innovation, 15 patents

Advisors

Stephane Attal: Serial entrepreneur with track record in raising sales and investment

Mark Pecen: Senior Technology Executive; President, Quantum Valley Ideas Lab

James Warden: EVP Engineering, PanOptis Patent Management LLC

Angelo Del Duca: Seasoned investor with York Angels Investment and a technology advisor

Robert Foster: Elected Councilor, Region of Niagara and Board member on Association Municipalities Ontario (AMO)

Problem

Today's options for air quality monitoring and management are very poor; they are expensive, non-scalable, and non-specific.

Technology

Our technology offers smart sensor units (mobile and fixed) that measure accurate hyper-local levels of
Greenhouse gases: Ozone (O3), Nitrogen Dioxide (NO2), Sulfur dioxide (SO2), Carbon Monoxide (CO) and Carbon Dioxide (CO2)

Air quality: Volatile Organic Compounds (VOC), Air Quality Index (AQI) and dust particles (PM2.5, 10)
Meteorological: temperature, humidity, pressure, and wind

The data is shared to the cloud where AI-powered calibration and analytics transpire. And, finally, all that complexity is simplified for the customer on a web-based dashboard.

Current State of Development

Technology fully tested with field pilots and is in the commercialization phase.

Market

Target Market / Addressable Market: We are initializing the business with the government and industrial sectors.

Market Size: The global air monitoring market is $16.2Bn by 2025. For our sectors we are looking at a TAM of $11.6Bn.

Additional Markets: Agriculture, mining, energy & utilities, healthcare

Revenue Model & Traction

Revenue Model: Our business model is a SaaS model that seems to be very attractive to our customers. We own, build, and manage the hardware; it’s provided to the customer as a loan. Our costs are worked into the SaaS number. We are charging a monthly rate for the fixed unit and double that for the mobile one; gross margins better than 70%.

Go to Market Strategy: We are approaching customers directly and through channel as well as strategic partners.

Current Traction: We have started to generate revenue through paid pilots and consulting contracts. Our current pilots are with the Town of Milton and the City of Hamilton. We have leads for pilots with City of Toronto and Kitchener. We have channel partners that we are working to integrate our technology into their platform (Geotab and SmartCone). We continue to work on closing current industry leads (e.g., ArcelorMittal Dofasco, IBI Group) and generate new ones.