Archipelago

Archipelago is a health technology startup based in Toronto, Canada. The company empowers their clients with knowledge of their own genetics and facilitates virtual guidance with a dedicated fitness coach through genetically tailored workout plans, AI-powered optimization and a supportive online community. They are currently beta testing their service with 50 customers and have seen early revenue. The name, Archipelago, celebrates the uniqueness of each individual and at the same time, recognizes the unity that can be found between us all.

MANAGEMENT 

Founders: Kyle Wang, Zi Yang Wang, Duncan Forster 

Advisors: Dr. Paul Santerre, Niclas Werthmoeller

Archipelago is led by Kyle, Zi and Duncan who are Ph.D. candidates in Molecular Genetics at the University of Toronto with professional backgrounds in the fitness industry, genomics and AI applications.

CUSTOMER PROBLEM 

Eating well and exercising regularly are the most effective ways to live healthily and to prevent chronic diseases. However, despite an increase in public awareness, obesity rates are still on the rise; obesity-related diseases are quickly becoming the single greatest challenge facing public health today. The solution is simple, yet why is it still so hard for anyone to stick to a healthy lifestyle routine? From our market research, we found that the primary pain points for consumers are not knowing what will be effective for them and not having the motivation to make time. Currently, there are no solutions that satisfy the needs of the majority of people.

SOLUTION 

Motivation and effectiveness are two key aspects of sticking to a healthy routine. To provide these in a sustainable and scalable business, we combine: 

- genetic insights to find the best way to make progress 

- virtual 1-on-1 guidance and personalized video instructions to foster a relationship between the client and their health coach 

- artificial intelligence to take into account personal preferences and environmental factors, automate program creation and program optimization 

- community building to foster positive and supportive environments for long term motivation

TARGET MARKET 

- Age 25 to 55. These people have experienced the frustration of dedicating time and effort to a workout or a diet program and struggle to see results. They are just beginning to understand that their bodies are not indestructible. They need to start investing in their health. 

- They have health goals like losing weight, getting toned, gaining muscle, sports performance, eating better, and managing energy and stress. 

- They are interested in getting personalized data about their own bodies 

CURRENT CUSTOMERS 

Archipelago is beta testing its service on 50 customers. Go to www.archipelago.bio to book a chat with our Lead Coach and get on the waitlist for the next batch!